Behind the Scenes at Ludovic de Saint Sernin’s ‘Wet and Wild’ S/S20 Show

In his own words, Ludovic de Saint Sernin talks Another Man through his latest show, inspired by wet and humid summers

“I wanted to create the idea of a wet and humid summer. We actually started with the first looks that you see opening the show, the white transparent organza suits and white mousseline dress. At first you see them walking down the runway and you don’t know if they’re sweating or if they’ve just come out of the ocean. The mousseline dress is sprinkled with some topaz colour Swarovski crystals, giving the illusion that there’s sand on the dress... I have this beautiful photograph by Bob Mizer in my living room of a boy in the shower. There’s water drops pearling all over his naked body. It’s such a beautiful image. So I wanted to recreate that feel of water and wetness.

“There was more of a focus on tailoring: I love the idea that I represent something sensual and sexy, but that doesn’t only have to be underwear. Tailoring can also be hot and steamy. This season I wanted to do beautiful suits that are soft and gentle; suits that make you feel beautiful and that fit like a glove. I don’t think clothes always have to be sexy. But sex is an essential part of everyone’s life, let’s be honest. So representing sensuality and elegance really is important to me. That balance is essential in my work. But it all depends on the wearer – I make clothes and I am happy for people to interpret it however they want and for them to make it their own.

The towel look has officially broken the internet. It’s gone viral! So lucky it’s heatwave weather – all boys want is to wear it right now. The way the model wears the towel on the catwalk is exactly the way I wear mine everyday after my shower – I always thought it was a look but I wanted to take it to the next level. So I thought let’s make it a knitwear piece that gives the illusion that it’s just a towel and voilà!

“I don’t know how to define what makes a Ludovic de Saint Sernin boy or girl, I think I know when I see them in the clothes something just clicks and it becomes magic. I want them to feel their most beautiful self.”