The History of Hip Hop Style in Four Brands

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Style & GroomingFeatureHow Gucci Became the Most Popular Brand in Hip HopFor the final part of his series on hip hop style, Calum Gordon explores Gucci’s relationship with rapCalum Gordon

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Style & GroomingFeatureThe Impact of Sean “Diddy” Combs’ Brand, Sean JohnFor the third part of his series on hip hop style, Calum Gordon examines the history and legacy of Sean JohnCalum Gordon

Lo Lifes Polo Ralph Lauren NYC Gang Hip Hop Rap Another Man

Style & GroomingFeatureHow Rap Adopted RalphFor the second part of his series, Calum Gordon explores Ralph Lauren’s extraordinary place in the history books of hip hop styleCalum Gordon

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Style & GroomingFeatureHow Carhartt Became a Hip Hop PhenomenonIn a new series, Calum Gordon charts the history of hip hop’s style through four different brandsCalum Gordon