Coach Reveals Its New Collaboration With Cult Brand BAPE

Opposites attract, a sentiment that could easily be used to describe American heritage brand Coach and cult Japanese streetwear label BAPE’s new collaboration. Bold and playful, the collection marries the codes of both brands and pays tribute to the spirit of their respective capital cities, New York and Tokyo. The capsule collection spans ready-to-wear, footwear and leather goods, and features a special hybrid print which merges Coach’s signature monogram with BAPE’s recognisable ‘Ape Head’ logo. Underscoring both brands’ connections to their native cities, the Quil Lemons-shot campaign captures actor-musician Quincy and model-songwriter Kōki on the streets of Williamsburg, Brooklyn and Shibuya, Tokyo.

BAPE® x Coach is available in limited quantities at,, and select Coach and BAPE STORE® locations now.