Watch a New Short Film from Fendi Starring Rob Raco

Canadian-born actor, model, musician and Fendi ambassador Rob Raco – who you may recognise from Riverdale (he plays Joaquin DeSantos, Kevin Keller’s boyfriend) – is the star of a new video from the Italian house, released today. In the film, which is titled This Is the PlaceRaco takes a relaxing drive through Richmond Park, the largest of London’s Royal Parks, created as a deer park in the 17th century by Charles I.

Celebrating the “free and independent spirit of the Fendi man and its relationship with nature”, the video combines shots of the park (and its world-famous deer) with shots of Raco himself, who – like the people we see flashing by – is dressed in the Fendi Autumn/Winter 2019 collection and wearing sunglasses from the new eyewear collection.

This Is the Place follows in the wake of All the Time, another video from Fendi, released in June of this year and also starring Raco.

Watch the video below.