“I was thinking of this man made of glass, and that idea doesn’t have to mean fragility. It can also mean strength,” Craig Green said following his Autumn/Winter 2019 show in January of this year. The juxtaposition of fragility and strength is central to the designer’s A/W19 campaign, released yesterday. Green has once again teamed up with three of his longtime collaborators – photographer Dan Tobin Smith, set designer David Curtis-Ring and stylist Robbie Spencer – for the campaign, which depicts two floating figures encased in steel and pine hanging sculptures. Striking and quietly dramatic, each structure is photographed with and without polarised light, meaning new colours and iridescent materials are revealed throughout the images. Green is known for eschewing the traditional campaign format: A/W18’s saw monumental windmills crafted and subsequently set alight in Dorset, for example. “For the new season campaign we wanted to do something that was about seeing the same object in two completely different ways, almost like the reality of something versus the fantasy, or of the truth versus the memory,” Green told Dazed. See the campaign in the gallery below.
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