HUGO Collaborates with Artist and Illustrator Jesse Draxler

For a new capsule collection, HUGO has teamed up with American artist and illustrator Jesse Draxler, who is based in California. Best known for working in greyscale (the artist is colourblind), creating collaged photography and paintings, Draxler has collaborated with the German brand on a series of T-shirts and sweatshirts, which take inspiration from the work of German conceptual artists and photographers Joseph Beuys, August Sander and Bernd and Hilla Becher. Launching today, the collection is available exclusively in the HUGO White City store and at