Virgil Abloh Casts a Three-Year-Old in his Debut Louis Vuitton Campaign

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In the wake of his sophomore show for the house and coinciding with Martin Luther King Jr. Day, Virgil Abloh has revealed his debut campaign for Louis Vuitton which stars a three-year-old boy called Alieyth. Shot by Inez and Vinoodh, Alieyth models the Yellow Brick Road in the first part of the three-phase campaign which also features seven-year-old A Kid Like Jake actor Leo James Davis and 16-year-old Boarding School actor Luke Prael; rapper Octavian; skater, artist and model Blondey McCoy; singer Syd; and musician Bakar, among others. “With the campaign, I wanted to make something that is universal and human at the core,” he told WWD. “Inclusive and dense, something that has gravity. So I decided I was going to focus the campaign on boyhood, not men’s wear. What makes men? The different stages in one’s life, from infancy all the way through teenager, adolescent, young adult to adult.”