Gosha Rubchinskiy Is Stopping His Brand

He’s responsible for bringing Cyrillic script to streetwear and Russian style to fashion’s world stage, but Gosha Rubchinskiy’s brand may be over. “We will stop Gosha Rubchinskiy as you’ve known it,” the designer announced in a surprise Instagram post this afternoon. “We will have no more seasonal collections. Instead, something new is coming.” While there’s no indication what this “something new” will be, Rubchinskiy’s presence in fashion will certainly still be felt – in an interview published yesterday, the designer revealed plans to grow his Paccbet line and open a skate shop in Moscow called ‘Oktyabr’.