Exclusive: The French designer offers a teaser of his A/W19 show via the medium of a short film
Since Ludovic de Saint Sernin launched his namesake label in 2017, the French-born designer has received critical acclaim for the beautifully crafted, gender-blurring clothes which rightfully earned him an LVMH Prize nomination last year. A/W19 will be the 28-year-old’s fourth offering during Paris men’s fashion week and it will also mark the occasion of his first ever runway show.
Today on anothermanmag.com, De Saint Sernin exclusively offers a teaser of the new collection ahead of its official unveiling on January 20th, via the medium of a short film. “This project came about when I was in conversation with Matches last season,” he explains. “They wanted to introduce three young designers during London Fashion Week Men’s A/W19, and I was one of them. I wasn’t able to come to this time, so we thought it would be really cool to do a little film previewing the new collection instead.”
Titled Two Boys and a Dream to Die For, the black and white short is directed by Pablo di Prima and art directed by Simon B Mørch, who De Saint Sernin has been working with since 2018. “It was my first time making something like this and I was really excited to start getting into moving image,” the designer says of the film, which features his muse – narrating snippets of dialogue spoken by Christy Turlington and Linda Evangelista in 1990s model documentaries – dressed in select pieces from the new collection.
“With this film and collection, I wanted to create the male supermodel of today,” continues De Saint Sernin. “There have never been a group of male models like the supers of the 1990s. I want the boys in my imagery to be more than just a pretty face.” Although inevitably focussed on the imminent catwalk show, the designer also has plans to produce more moving image work in the future. “I just think it allows you to tell so much more of a story than with still images,” he says. “It allows clothes to come to life.”