The brand opens their flagship on Madison Avenue and debuts a collection inspired by ‘the way of life in the city’
Bottega Veneta is having a moment. A New York moment.
Last week, on a rainy Thursday morning, the Italian brand opened the doors to their flagship on Madison Avenue. Three 19th-century townhouses knocked into one 15,000-square-foot super space, it’s the label’s biggest Maison in the world. It’s also something of a homecoming: Bottega Veneta opened their first store outside of Italy on Madison Avenue in 1972; with regal customers like Andy Warhol and Jackie Onassis, it was the beginning of an enduring love affair with the city.
Bottega Veneta A/W18
Conceived by the brand’s creative director Tomas Maier, the interior of the new building is – like his men’s and women’s collections – a masterclass in understated sophistication. The son of an architect, Maier’s eye for detail is everywhere: from brushed brass ceilings and giant metal display cubes to a handrail that subtly transforms from stone into wood. The jewel in the crown is a 5th floor apartment complete with handpicked artwork on rotation from the Robilant + Voena gallery (every three months the pieces will change); a library packed with Maier’s favourite books (at a glance: The Architecture of John Lautner, Flowers in Chinese Paintings and Edith Bouvier Beale: A Life in Pictures); and in the corner, behind an immaculate desk, a suede Bottega Veneta dog basket.
Staged inside the grand American Stock Exchange Building, the following evening’s A/W18 men’s and women’s show proved – against all odds – to also be a homely affair. Models paraded around a carpeted lounge set featuring a roaring fire, a table laid for dinner and elegant Gio Ponti furniture. The clothes (captured here by Ryan Page), on the other hand, were an expertly balanced shock of tiger prints, acid-washes and bright tartans. “I was thinking about the way of life in the city, which goes from one extreme to another,” explained Maier. “It’s hyper-motion and then it falls into almost total seclusion.”
Bottega Veneta’s flagship can be found at 740 Madison Avenue, New York.