Style & Grooming

Portraits of London’s Freshest Male Models

Ahead of London Fashion Week Men’s, legendary casting agent Paul Rowland photographs five of Premier Models Management’s new faces

Paul Rowland has made a considerable impact on the world of modelling. A former model himself, he represented Kate Moss in her teens and founded super-agency Women in 1988 before going on to start Supreme in 2000, which had a more “intellectual” idea of beauty at its heart. Off the back of his collaboration with Ellie Grace Cumming for the A/W17 issue of Another Man, here, Rowland presents five of Premier Model Management’s new faces – all of whom are set to hit the runway at London Fashion Week Men’s, which commences on Saturday.

Reimagined here as a gang of New Romantics, this group is just a portion of Premier’s A/W18 show pack, who represent a range of cultures and ethnicities. Alan – who is brimming with confidence, according to Rowland – hails from the Dominican Republic, while Finlay – who has more of a romantic vibe – comes from somewhere a little closer to home: York. Head to the gallery to see photos of the boys, alongside quotes from Rowland about what makes each of them so special.

Photography and creative director Paul Rowland; Styling Andrew Glover; Hair Sky Cripps-Jackson; Make-up Janeen Witherspoon; Nails Roni; Models Alan, Finlay, Keenan, Louis and Sonny at Premier Model Management; Assistant Philip Bradley; Photographic assistant Maria; Hair assistant Sarah Jayne; Make-up assistant; Phoebe.