Polaroid Originals Launches New Camera One Step+

This article was created in partnership with Polaroid Originals

The first Polaroid instant camera was released in 1948 and found fans among the 20th century’s most iconic image-makers, from Ansel Adams and Walker Evans, to Andy Warhol and Robert Mapplethorpe, David Hockney and Chuck Close. Warhol even said, “There is something about the camera that makes the person look just right.” 70 years on, and in spite of the digital revolution, it remains hugely popular form of photography. Polaroid Originals have released a new camera, the One Step+, which combines the best of both the analogue and digital worlds. The camera features Bluetooth wireless technology, an app and a host of creative tools such as double exposure and light painting features, meaning that you can connect it to your phone, scan and post your Polaroid photos straight to Instagram. Head here to find out more.